This style guide was for a mock company, All Stars Sporting Goods, presented by my Graphics & Layouts Print Design course at Southern New Hampshire University. We had to create a style guide which included: an overview of the company, logo designs in black and white and color, type and color specifications, logo usage, stationery items, and a rationale for the designs created.
This next project was to design a logo and visual brand system for my choice
of either an ice cream company/store or a hardware products company. I had to design
multiple components of the brand identity (logo, collateral, packaging, signage etc.). I chose a fictional gelato company: Pasquale’s Gelato.